Android & iOS
Mobile games built for the long climb.
SmartApexGuild crafts competitive, guild-driven games in South Melbourne — season ladders, live tournaments, and communities that stick around.
Since 2018 · South MelbourneWho we are
A studio obsessed with the mid-game.
Most mobile games lose you after the tutorial. We build the opposite — titles designed around the twentieth hour, where guild strategy, ranked seasons, and mastery curves keep players coming back well past launch week.
Our flagship, Apex Ascension, has run 14 competitive seasons across Android and iOS with a live-ops team that ships balance patches every second Thursday from our Moray Street studio.
Why players stay
Designed to reward the climb.
Every system in our games is tuned for fair, skill-based progression — no pay-to-win walls, no energy timers gating your fun.
- Cross-play ranked seasons that sync progress between Android and iOS instantly.
- Guilds of up to 30 players with shared objectives, weekly raids, and voice-ready lobbies.
- Fair monetisation — cosmetic-only store, no loot boxes, full price shown in AUD before purchase.
- Fortnightly balance patches informed by public match telemetry and player councils.
- Offline practice mode so you can drill combos on the tram without a connection.
- Accessibility built in: remappable controls, colour-blind palettes, and adjustable tempo.
In the game
Moments from the arena.
Case studies
What good design does to retention.
Apex Ascension
Rebuilt our ranked ladder around guild placement and watched thirty-day retention climb from 24% to 42% across two seasons.
Tidewatch Tactics
A slower, thoughtful co-op title that hit 4.8 stars on the App Store and Google Play by leaning fully into asynchronous guild turns.
Circuit Runners
Weekly rotating tracks and a global time-trial board grew a steady 180,000 weekly active players without a single paid ad campaign.
Player reviews
Straight from the guild halls.
"I've hit Diamond three seasons running and the ranked queue still feels fresh. The fortnightly patches actually listen to the community."
Get in touch
Talk to the studio.
Press, partnerships, guild recruitment, or a balance suggestion — send it through and our team will reply within two business days.
Studio hours: Mon–Fri, 9:00am – 5:30pm AEST